Rui is an associate professor at CUHK-Shenzhen. Before joining CUHK-Shenzhen, Rui worked as an assistant professor at NTU Singapore and Rotterdam School of Management (RSM), Erasmus University. He has taught Intermediate Financial Accounting for Bachelor students, Financial Analysis and Equity Valuation for master students in finance and Accounting for non-business master students. His main research interests are expectation formation and applying new techniques in the interdisciplinary research. His research has been published in Review of Financial Studies, The Accounting Review, Journal of Economic Theory, Journal of Financial and Quantitative Analysis, Review of Accounting Studies and Strategic Management Journal.