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“中国梦”与“美国梦”网络关注度的相关性研究———基于百度指数和谷歌指数的实证检验
id: 2363
Date: 20171019
status: published
Times:
Magazines
2017 年第5 期
Author
张兴祥, 洪永淼
Content
在当下全球化语境中,“中国梦”与“美国梦”是东西方两个颇具代表性的国家梦。利用百度指数和谷歌指数考察两个国家梦的网络关注度,可以发现中国网民对“中国梦”和“美国梦”的网络关注存在显著的相关关系,通过格兰杰因果关系检验,结果表明: 在中文语境中,对“美国梦”的关注是引起对“中国梦”关注的格兰杰原因,即中国网民先搜索“美国梦”,再搜索“中国梦”,前者对后者有单向影响,反之则不然; 而在英文语境中,对二者的关注只存在即时相关性,不存在先后互动性。百度指数的“去向检索词”和谷歌指数的相关热词也印证了上述结论。“中国梦”的国际传播要借鉴“美国梦”的传播经验,熟悉国际话语体系和国际规则,讲好“中国故事”,传播“中国声音”。
JEL-Codes
0438-0460( 2017) 05-0001-13
Keywords
中国梦; 美国梦; 百度指数; 谷歌指数; 网络关注度
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